/* Ego theme — design language from landing/home/index.html */
:root{
  --ink:#0a0a0a; --paper:#f7f6f2; --white:#fff;
  --muted:#5c5c58; --muted-d:#a3a39d; --line:#d9d8d2; --line-d:#2a2a2a;
  --rec:#e0271f; /* only accent: the REC dot */
  --radius:2px;
  --ease:cubic-bezier(.2,.7,.2,1);
  --wrap:1120px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{overflow-x:clip;scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:Vazirmatn,Tahoma,sans-serif;background:var(--paper);color:var(--ink);line-height:1.9;font-size:17px;font-weight:400;overflow-x:clip}
a{color:inherit}
img,svg{display:block}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-inline:20px}
.ltr{direction:ltr;unicode-bidi:isolate;display:inline-block}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
:focus-visible{outline:2px solid currentColor;outline-offset:3px}

/* ---------- header ---------- */
.top{position:absolute;inset-inline:0;top:0;z-index:20;color:var(--white)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:72px}
.logo{font-weight:800;font-size:26px;letter-spacing:-.02em;text-decoration:none;display:flex;align-items:center;gap:8px}
.logo small{font-weight:300;font-size:12px;opacity:.7;letter-spacing:0}
.nav{display:none;gap:28px;list-style:none;font-size:14px}
.nav a{text-decoration:none;opacity:.75;transition:opacity .3s}
.nav a:hover{opacity:1}
.menu-btn{background:none;border:1px solid rgba(255,255,255,.35);color:inherit;font:inherit;font-size:13px;padding:8px 14px;border-radius:var(--radius);min-height:44px;cursor:pointer}
.drawer{display:none;position:fixed;inset:0;background:var(--ink);color:var(--white);z-index:50;padding:90px 28px 28px}
.drawer.open{display:block}
.drawer ul{list-style:none;display:grid;gap:6px}
.drawer a{display:block;font-size:22px;font-weight:600;text-decoration:none;padding:10px 0;border-bottom:1px solid var(--line-d)}
.drawer .close{position:absolute;top:14px;inset-inline-end:20px}
@media (min-width:900px){.nav{display:flex}.menu-btn{display:none}}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;min-height:52px;padding:0 24px;font:inherit;font-weight:600;font-size:16px;text-decoration:none;border-radius:var(--radius);transition:transform .35s var(--ease),background .35s,color .35s,border-color .35s;border:1px solid transparent}
.btn:hover{transform:translateY(-2px)}
.btn-light{background:var(--white);color:var(--ink)}
.btn-light:hover{background:var(--paper)}
.btn-ghost{border-color:rgba(255,255,255,.35);color:var(--white)}
.btn-ghost:hover{border-color:var(--white)}
.btn-dark{background:var(--ink);color:var(--white)}
.btn-line{border-color:var(--ink);color:var(--ink)}
.btn-line:hover{background:var(--ink);color:var(--white)}
.dot{width:10px;height:10px;border-radius:50%;background:var(--rec);flex:none}

/* ---------- hero / viewfinder ---------- */
.hero{background:var(--ink);color:var(--white);min-height:100svh;display:flex;align-items:center;padding:96px 0 40px;position:relative;overflow:hidden}
.vf{position:relative;padding:56px 22px 60px;margin-inline:auto;max-width:980px}
.vf::before,.vf::after,.vf .c3,.vf .c4{content:"";position:absolute;width:34px;height:34px;border:0 solid rgba(255,255,255,.85)}
.vf::before{top:0;inset-inline-start:0;border-top-width:2px;border-inline-start-width:2px}
.vf::after{top:0;inset-inline-end:0;border-top-width:2px;border-inline-end-width:2px}
.vf .c3{bottom:0;inset-inline-start:0;border-bottom-width:2px;border-inline-start-width:2px}
.vf .c4{bottom:0;inset-inline-end:0;border-bottom-width:2px;border-inline-end-width:2px}
.hud{position:absolute;top:14px;inset-inline:18px;display:flex;justify-content:space-between;font-size:12px;letter-spacing:.08em;color:var(--muted-d);direction:ltr;font-family:ui-monospace,Menlo,monospace}
.hud .rec{display:flex;align-items:center;gap:8px;color:var(--white)}
.hud-b{top:auto;bottom:16px}
.blink{box-shadow:0 0 6px 1px rgba(224,39,31,.85),0 0 14px 2px rgba(224,39,31,.35)}
.blink.off{opacity:.08!important;box-shadow:none}
.hud .rec{font-weight:700;letter-spacing:.14em}
/* real-camera REC: 1 Hz, hard on/off with a quick fade and glow */
@keyframes recblink{
  0%,48%{opacity:1;box-shadow:0 0 6px 1px rgba(224,39,31,.85),0 0 14px 2px rgba(224,39,31,.35)}
  52%,96%{opacity:.08;box-shadow:none}
  100%{opacity:1;box-shadow:0 0 6px 1px rgba(224,39,31,.85),0 0 14px 2px rgba(224,39,31,.35)}}
@keyframes blink{to{visibility:hidden}}
.cross{position:absolute;inset:50% auto auto 50%;width:22px;height:22px;transform:translate(-50%,-50%);opacity:.18;pointer-events:none}
.cross::before,.cross::after{content:"";position:absolute;background:#fff}
.cross::before{width:1px;height:100%;left:50%}
.cross::after{height:1px;width:100%;top:50%}
.eyebrow{font-size:13px;color:var(--muted-d);margin-bottom:18px;display:flex;gap:10px;align-items:center}
.hero h1{font-weight:800;font-size:clamp(34px,8.6vw,76px);line-height:1.25;letter-spacing:-.01em}
.hero h1 .thin{display:block;font-weight:300;font-size:.55em;margin-top:14px;color:#e8e8e3;line-height:1.6}
.focus{animation:focus 1.4s var(--ease) both}
@keyframes focus{from{filter:blur(8px);opacity:.35;transform:scale(1.015)}to{filter:none;opacity:1;transform:none}}
.hero p.lead{max-width:560px;margin-top:22px;color:#cfcfc9;font-size:16.5px}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.hero-meta{margin-top:34px;display:flex;flex-wrap:wrap;gap:22px;font-size:13px;color:var(--muted-d)}
.hero-meta b{color:var(--white);font-weight:600}
.hero-cam{position:absolute;inset-inline-end:22px;bottom:70px;width:120px;opacity:.9;display:none}
@media (min-width:760px){.vf{padding:80px 64px 84px}.hero-cam{display:block;width:170px}}

/* ---------- sections ---------- */
section{padding:96px 0}
.tc{font-family:ui-monospace,Menlo,monospace;font-size:12px;letter-spacing:.1em;color:var(--muted);display:flex;align-items:center;gap:12px;margin-bottom:26px}
.tc::after{content:"";height:1px;flex:1;background:var(--line);max-width:120px}
h2{font-weight:800;font-size:clamp(28px,6vw,48px);line-height:1.35;letter-spacing:-.01em;max-width:18ch}
h3{font-weight:600;font-size:20px;line-height:1.6}
.sub{color:var(--muted);max-width:620px;margin-top:18px}
.grid2{display:grid;gap:48px}
@media (min-width:900px){.grid2{grid-template-columns:1.1fr .9fr;align-items:center;gap:80px}}

/* problem */
.say{font-size:clamp(24px,5.4vw,40px);line-height:1.6;font-weight:300}
.say s{text-decoration:none;color:#b3b2ac}
.say strong{font-weight:800}
.quotes{margin-top:34px;display:flex;flex-wrap:wrap;gap:10px}
.quotes span{border:1px solid var(--line);padding:6px 14px;font-size:14px;color:var(--muted);border-radius:40px;background:var(--white)}

/* image slots */
.slot{position:relative;aspect-ratio:4/5;border:1px dashed #9d9c95;background:repeating-linear-gradient(135deg,transparent 0 14px,rgba(0,0,0,.03) 14px 15px);display:grid;place-items:center;text-align:center;padding:24px;color:var(--muted);font-size:13px}
.slot b{display:block;color:var(--ink);font-size:14px;margin-bottom:6px}
.slot.wide{aspect-ratio:16/10}
.slot svg{margin:0 auto 12px;width:72px}

/* difference */
.diff{background:var(--white)}
.points{display:grid;gap:0;margin-top:56px;border-top:1px solid var(--line)}
.pt{display:grid;grid-template-columns:56px 1fr;gap:18px;padding:28px 0;border-bottom:1px solid var(--line)}
.pt svg{width:48px;height:48px}
.pt p{color:var(--muted);margin-top:4px}
@media (min-width:900px){.points{grid-template-columns:repeat(3,1fr);border-top:0;gap:40px}.pt{grid-template-columns:1fr;border-bottom:0;border-top:1px solid var(--ink);padding-top:28px}}

/* plan */
.steps{list-style:none;display:grid;gap:18px;margin-top:48px;counter-reset:s}
.step{position:relative;padding:28px 24px 28px;border:1px solid var(--line);background:var(--white);transition:border-color .4s,transform .4s var(--ease)}
.step:hover{border-color:var(--ink);transform:translateY(-3px)}
.step .n{font-family:ui-monospace,Menlo,monospace;font-size:12px;color:var(--muted);direction:ltr;display:block;text-align:end}
.step svg{width:44px;height:44px;margin-bottom:14px}
.step p{color:var(--muted);margin-top:6px;font-size:15.5px}
@media (min-width:900px){.steps{grid-template-columns:repeat(3,1fr)}}
.price{margin-top:36px;display:flex;flex-wrap:wrap;align-items:center;gap:18px 28px;padding:24px;border:1px solid var(--ink)}
.price b{font-size:22px;font-weight:800}
.price small{color:var(--muted);display:block;font-size:13px}

/* proof / portfolio */
.proof{background:var(--ink);color:var(--white)}
.proof .tc{color:var(--muted-d)}.proof .tc::after{background:var(--line-d)}
.proof .sub{color:#b9b9b3}
.big{font-size:clamp(64px,18vw,150px);font-weight:800;line-height:1;letter-spacing:-.03em}
.big small{font-size:.22em;font-weight:300;letter-spacing:0;display:block;margin-top:10px;color:#cfcfc9}
.reels{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;margin-top:56px;padding-bottom:14px;scrollbar-width:thin;scrollbar-color:#444 transparent}
.reel{flex:0 0 72%;max-width:280px;scroll-snap-align:start;position:relative}
.frame{position:relative;aspect-ratio:9/16;background:#161616;overflow:hidden}
.frame::before,.frame::after{content:"";position:absolute;width:20px;height:20px;z-index:2;border:0 solid rgba(255,255,255,.8);pointer-events:none}
.frame::before{top:10px;inset-inline-start:10px;border-top-width:1.5px;border-inline-start-width:1.5px}
.frame::after{bottom:10px;inset-inline-end:10px;border-bottom-width:1.5px;border-inline-end-width:1.5px}
.play{all:unset;cursor:pointer;position:absolute;inset:0;display:grid;place-items:center;color:var(--white);text-align:center}
.play .circle{width:68px;height:68px;border:1.5px solid #fff;border-radius:50%;display:grid;place-items:center;transition:transform .4s var(--ease),background .4s}
.play:hover .circle,.play:focus-visible .circle{transform:scale(1.08);background:rgba(255,255,255,.12)}
.play .hint{position:absolute;bottom:18px;inset-inline:0;font-size:12px;color:#aaa}
.frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.reel h3{font-size:15px;font-weight:600;margin-top:12px}
.reel p{font-size:13px;color:#9a9a94}
.quote{margin-top:72px;max-width:760px}
.quote blockquote{font-size:clamp(20px,4.4vw,28px);font-weight:300;line-height:1.8}
.quote figcaption{margin-top:16px;font-size:14px;color:var(--muted-d)}
.logos{margin-top:56px;padding:22px;border:1px dashed #444;color:#888;font-size:13px;text-align:center}
.more{margin-top:40px}
.more a{color:var(--white);font-size:15px}

/* services */
.svc{list-style:none;margin-top:44px;border-top:1px solid var(--ink)}
.svc a{display:grid;grid-template-columns:44px 1fr 24px;gap:16px;align-items:center;padding:24px 4px;border-bottom:1px solid var(--line);text-decoration:none;transition:padding .4s var(--ease),background .4s}
.svc a:hover{padding-inline-start:14px;background:var(--white)}
.svc svg{width:40px;height:40px}
.svc span{color:var(--muted);font-size:14.5px;display:block}
.svc .arr{width:20px;height:20px;transition:transform .4s var(--ease)}
.svc a:hover .arr{transform:translateX(-6px)}

/* faq */
.faq{background:var(--white)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:22px 0;font-weight:600;font-size:17px;display:flex;justify-content:space-between;gap:16px;min-height:44px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-weight:300;font-size:24px;line-height:1;transition:transform .35s var(--ease)}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{color:var(--muted);padding-bottom:22px;max-width:680px}
.faq-list{margin-top:40px;border-top:1px solid var(--ink)}

/* final */
.final{background:var(--ink);color:var(--white);text-align:center;padding:110px 0 130px}
.final .vf{max-width:760px}
.final h2{margin-inline:auto;max-width:16ch}
.final p{color:#c9c9c3;margin:18px auto 0;max-width:520px}
.final .cta-row{justify-content:center}
.rec-big{display:inline-flex;align-items:center;gap:12px}
.rec-big .dot{width:14px;height:14px;box-shadow:0 0 0 0 rgba(224,39,31,.6);animation:pulse 2s infinite}
@keyframes pulse{70%{box-shadow:0 0 0 14px rgba(224,39,31,0)}100%{box-shadow:0 0 0 0 rgba(224,39,31,0)}}

footer{background:var(--ink);color:#9a9a94;border-top:1px solid var(--line-d);padding:48px 0 110px;font-size:14px}
footer .cols{display:grid;gap:28px}
footer ul{list-style:none;display:grid;gap:6px}
footer a{text-decoration:none}footer a:hover{color:var(--white)}
footer h4{color:var(--white);font-weight:600;font-size:14px;margin-bottom:10px}
@media (min-width:760px){footer .cols{grid-template-columns:2fr 1fr 1fr 1fr}footer{padding-bottom:48px}}

/* sticky mobile CTA */
.sticky{position:fixed;inset-inline:12px;bottom:12px;z-index:40;display:flex;gap:8px;transform:translateY(140%);transition:transform .5s var(--ease)}
.sticky.show{transform:none}
.sticky a{flex:1;justify-content:center;box-shadow:0 8px 30px rgba(0,0,0,.25)}
.sticky .call{flex:0 0 56px;padding:0;background:var(--white);color:var(--ink);border:1px solid var(--line)}
@media (min-width:760px){.sticky{display:none}}

/* reveal (only when JS is on) */
.js .rv{opacity:0;transform:translateY(22px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .rv.in{opacity:1;transform:none}
.js .rv.d1{transition-delay:.1s}.js .rv.d2{transition-delay:.2s}

/* hand-drawn icons */
.ic{fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}

/* ================= MOTION LAYER ================= */
/* dummy photos: B&W, color comes back softly on hover */
.ph{position:relative;overflow:hidden;background:#111}
.ph img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.08);transition:filter 1.2s var(--ease),transform 1.4s var(--ease);will-change:transform}
.ph:hover img{filter:grayscale(.15) contrast(1.02)}
.ph .cap{position:absolute;bottom:12px;inset-inline-start:12px;font:11px/1 ui-monospace,Menlo,monospace;letter-spacing:.1em;color:#fff;background:rgba(0,0,0,.55);padding:6px 8px;direction:ltr}

/* 1. shutter intro: letterbox bars open like a camera */
.shutter{position:fixed;inset:0;z-index:100;pointer-events:none}
.shutter i{position:absolute;inset-inline:0;height:50.5%;background:var(--ink);transition:transform 1.1s cubic-bezier(.7,0,.2,1)}
.shutter i:first-child{top:0}.shutter i:last-child{bottom:0}
.shutter b{position:absolute;top:50%;inset-inline:0;height:1px;background:#fff;transform:scaleX(0);transition:transform .5s var(--ease),opacity .4s .5s}
.shutter.on b{transform:scaleX(1)}
.shutter.open i:first-child{transform:translateY(-100%)}
.shutter.open i:last-child{transform:translateY(100%)}
.shutter.open b{opacity:0}
.shutter.gone{display:none}
.no-js .shutter{display:none}

/* 2. hero: bg photo slowly pushes in; corners fly in; words rise */
.hero-bg{position:absolute;inset:0;z-index:0;opacity:.28}
.hero-bg img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.2);transform:scale(1.12);animation:push 14s linear forwards}
@keyframes push{to{transform:scale(1)}}
.hero::after{content:"";position:absolute;inset:0;background:radial-gradient(ellipse at center,rgba(10,10,10,.35),var(--ink) 75%);z-index:0}
.hero>.wrap,.hero-cam{position:relative;z-index:1}
.hero-cam{position:absolute}
.js .hero .vf::before,.js .hero .vf::after,.js .hero .vf .c3,.js .hero .vf .c4{opacity:0;transition:opacity .6s,transform 1s var(--ease)}
.js .hero .vf::before{transform:translate(24px,-24px)}.js .hero .vf::after{transform:translate(-24px,-24px)}
.js .hero .vf .c3{transform:translate(24px,24px)}.js .hero .vf .c4{transform:translate(-24px,24px)}
.js.ready .hero .vf::before,.js.ready .hero .vf::after,.js.ready .hero .vf .c3,.js.ready .hero .vf .c4{opacity:1;transform:none}
.w{display:inline-block;overflow:hidden;vertical-align:bottom;padding-bottom:.08em}
.w>span{display:inline-block;transform:translateY(105%);filter:blur(6px);transition:transform 1s var(--ease),filter 1s var(--ease)}
.ready .w>span{transform:none;filter:none}
.js .hero .fade{opacity:0;transform:translateY(14px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.ready .hero .fade{opacity:1;transform:none}
.hero .h1-line{display:block}
.focus{animation:none}

/* 3. scroll playhead = the page is one timeline */
.playhead{position:fixed;top:0;inset-inline:0;height:2px;z-index:60;background:rgba(127,127,127,.15)}
.playhead span{position:absolute;inset-block:0;inset-inline-start:0;width:100%;background:var(--rec);transform-origin:right;transform:scaleX(0)}
.ptc{position:fixed;top:10px;inset-inline-end:14px;z-index:60;font:11px/1 ui-monospace,Menlo,monospace;letter-spacing:.08em;padding:6px 9px;background:var(--ink);color:#fff;direction:ltr;display:flex;gap:7px;align-items:center;opacity:0;transform:translateY(-8px);transition:opacity .4s,transform .4s var(--ease)}
.ptc.show{opacity:1;transform:none}
.ptc .dot{width:7px;height:7px}

/* 4. image wipe reveal: frame opens from center, photo settles */
.js .wipe{clip-path:inset(12% 12% 12% 12%);transition:clip-path 1.3s cubic-bezier(.7,0,.2,1)}
.js .wipe img{transform:scale(1.25)}
.js .wipe.in{clip-path:inset(0 0 0 0)}
.js .wipe.in img{transform:scale(1.08)}

/* 5. headings: line mask */
.js h2.rv{opacity:1;transform:none;clip-path:inset(0 0 100% 0);transition:clip-path 1.1s var(--ease)}
.js h2.rv.in{clip-path:inset(0 0 -10% 0)}

/* 6. icons draw themselves */
.js .rv .ic *{stroke-dasharray:var(--len,300);stroke-dashoffset:var(--len,300);transition:stroke-dashoffset 1.6s var(--ease) .25s}
.js .rv.in .ic *{stroke-dashoffset:0}

/* 7. marquee reel strip, speed follows scroll */
.strip{background:var(--ink);color:#fff;overflow:hidden;padding:22px 0;border-block:1px solid var(--line-d)}
.strip .track{display:flex;gap:44px;white-space:nowrap;width:max-content;font-weight:800;font-size:clamp(26px,6vw,54px);will-change:transform}
.strip .track span{display:flex;align-items:center;gap:44px}
.strip .track span::after{content:"";width:12px;height:12px;border-radius:50%;background:var(--rec)}
.strip .track span:nth-child(even){-webkit-text-stroke:1px #fff;color:transparent}

/* 8. buttons: fill sweep + magnetic (JS) */
.btn{position:relative;overflow:hidden;isolation:isolate}
.btn::before{content:"";position:absolute;inset:0;z-index:-1;background:currentColor;opacity:.08;transform:scaleX(0);transform-origin:right;transition:transform .5s var(--ease)}
.btn:hover::before{transform:scaleX(1)}

/* 9. reel cards: corners tighten, poster zooms */
.frame .ph{position:absolute;inset:0}
.frame::before,.frame::after{transition:transform .5s var(--ease)}
.reel:hover .frame::before{transform:translate(-4px,-4px)}
.reel:hover .frame::after{transform:translate(4px,4px)}
.reel:hover .ph img{transform:scale(1.06)}
.reel .rec-tag{position:absolute;top:14px;inset-inline-end:14px;z-index:2;display:flex;gap:6px;align-items:center;font:10px ui-monospace,Menlo,monospace;color:#fff;direction:ltr;opacity:0;transition:opacity .4s}
.reel:hover .rec-tag{opacity:1}
.reel .rec-tag .dot{width:7px;height:7px}
.play{z-index:1;background:linear-gradient(to top,rgba(0,0,0,.6),transparent 55%)}
.js .reels .reel{transform:translateX(-40px);opacity:0;transition:transform 1s var(--ease),opacity 1s var(--ease)}
.js .reels .reel.in{transform:none;opacity:1}

/* 10. services: thumbnail follows row */
.svc a{position:relative}
.svc .thumb{position:absolute;inset-inline-end:60px;top:50%;width:150px;aspect-ratio:4/3;transform:translateY(-50%) scale(.85) rotate(-3deg);opacity:0;pointer-events:none;transition:opacity .45s,transform .6s var(--ease);display:none}
.svc a:hover .thumb{opacity:1;transform:translateY(-50%) scale(1) rotate(0)}
@media (min-width:900px) and (hover:hover){.svc .thumb{display:block}}

/* 11. wide photo band with parallax */
.band{position:relative;height:62vh;min-height:360px;overflow:hidden}
.band .ph{position:absolute;inset:-12% 0}
.band .ph img{height:100%}
.band .over{position:absolute;inset:0;display:flex;align-items:flex-end;padding:28px;color:#fff;background:linear-gradient(to top,rgba(0,0,0,.65),transparent 60%)}
.band .over p{font-weight:300;font-size:clamp(20px,4vw,34px);max-width:22ch;line-height:1.6}
.band .vfc{position:absolute;inset:18px;pointer-events:none}
.band .vfc::before,.band .vfc::after{content:"";position:absolute;width:30px;height:30px;border:0 solid #fff}
.band .vfc::before{top:0;inset-inline-start:0;border-top-width:2px;border-inline-start-width:2px}
.band .vfc::after{bottom:0;inset-inline-end:0;border-bottom-width:2px;border-inline-end-width:2px}

/* final CTA background */
.final{position:relative;overflow:hidden}
.final .bgph{position:absolute;inset:0;opacity:.18}
.final .bgph img{width:100%;height:100%;object-fit:cover;filter:grayscale(1)}
.final .wrap{position:relative}

/* step cards stagger with slight lift */
.js .steps .step.rv{transform:translateY(40px) scale(.98)}
.js .steps .step.rv.in{transform:none}

/* Reduce-motion is intentionally ignored (owner decision 2026-09-21). */